Brizi blimps at the MAC

(Luke Williams/Ryersonian Staff)

Something new is going to be flying high in the MAC.

Brizi, the company that makes these social media drones, is a company inside the Digital Media Zone (DMZ) at Ryerson that is hoping to introduce drone blimps to Rams sporting events.

Anna Hu, co-founder and  business lead on Brizi, says it’s more than just a blimp, but also an interactive digital media project.

“You bring it out to sports games, concerts and things like that,” Hu says. “You fly it over the crowd and people in the stands can actually take their smartphones and gain access to the cameras onboard.”

It will allow fans to take pictures or group selfies at games or events from unreachable angles to share on social media. It can also stream a live feed online that people can view at home.

Brizi is working on a blimp that will have rams logos. It will potentially debut at the Canadian Interuniversity Sport (CIS) basketball finals at the Mattamy Athletic Centre in March. They are now running flight testing in the MAC.

Drones like these have been used at sporting events like NBA basketball and NHL hockey games before but were mostly for advertising.

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