A Toronto-based fashion startup, Parker & Pine, is catering to plus-sized men by providing them with high quality and properly fitted clothing.
“Parker & Pine is a brand that proves plus-size men can dress well and dress comfortably,” said Irfan Hajee, co-creator of the company. “We give big men style choice.”
After noticing the neglect in plus-size style, two friends, Hajee and Leo Park, decided to target the demographic.
The duo launched their company by re-engineering boxer briefs to properly fit a bigger size.
They work out of the Fashion Zone at Ryerson, which helps the company connect with advisers and allows them to listen to professionals about various areas of the fashion business.
Hajee said, aside from the great atmosphere, the Fashion Zone “has been supportive in promoting our brand, and more importantly our mission.”
To allow for the company’s growth, they joined teams with Amanda Pearn, a Ryerson fashion design graduate and the company’s marketing manager. Designer Shelley Haines is a University of Toronto fashion design student.
The popularity of the boxer briefs made Hajee and Park decide to create an innovative dress shirt so bigger men can feel confident and stylish, especially for formal occasions.
In order to ensure top quality and fit, the products are tested on several body types.
What makes the shirts unique is the company’s goal to fit the true proportions of larger males, rather than the clothing simply being bigger in size.
According to Hajee, style for bigger men has a lot of stigma, like you should only wear dark colours and no horizontal stripes.
Parker & Pine hopes to give its customers options.
Hajee said, “It’s up to them and their style choices to decide what shirt they would like to wear.”