Ryerson students were first to get a look at a food program aimed to bring fresh, affordable fruits and vegetables to select neighbourhoods across the city – but they won’t be able to benefit from it on campus.
FoodShare Toronto launched the Mobile Good Food Market program at Ryerson on Gould St. Thursday, unveiling the bus that will allow customers to step inside and shop for seasonal produce.
The company said it will sell fruits and vegetables at prices 20 per cent cheaper than the average market price in neighbourhoods lacking easy access to supermarkets, where the closest ones are more than a kilometer away.
Since that’s not the case for Ryerson – Metro and Loblaws are mere blocks away – the bus won’t be stopping at the university.
In case students living off campus want to check it out, the bus, donated by the TTC before it was renovated, will make stops at the following addresses: 2 Rowntree Rd., 100 Lotherton Pathway, 10 Old Meadow Lane, 155 Neptune Dr., 50 Tuxedo Court and 90 Mornelle Court.
The concept for the mobile food market was inspired by Chicago’s Fresh Moves buses that also sell fresh fruits and vegetable across that city.
“The Mobile Good Food Market is making a real difference in communities where there is poor food access, demonstrating that people will buy produce as long as it is fresh, affordable, culturally appropriate and available nearby,” said Debbie Field, FoodShare Toronto’s executive director, said at the launch. “We’re getting such amazing feedback about how excited people are that we’re helping them increase their access to affordable, culturally appropriate food.”
Toronto’s medical officer of health Dr. David McKeown said, “Access to high-quality food is essential for (the) health and well-being of all Torontonians. The Mobile Good Food Market is providing communities in our city with the essential benefits of good nutritional choices.”