RTA profs get schooled on YouTube

Ryerson is the first Canadian school to partner with the YouTube Educator Lab, and its professors could be among the first to become certified YouTube experts.

RTA professors pose with  a YouTube specialist at the New York YouTube Space on Dec. 3. (Courtesy Ramona Pringle)

RTA professors pose with a YouTube specialist at the New York YouTube Space on Dec. 3. (Courtesy Ramona Pringle)

Five professors from the RTA school of media attended a session Dec. 3 in the New York YouTube Space to learn how to incorporate into their curriculums information on how to run a successful channel on the video-sharing website.

The workshop focused on the use of search engine operatives and tags, audience engagement, maximizing business opportunities, collaborating with other YouTubers and knowing what types of formats generate the most views.

“I think it showed the necessity of having (YouTube) integrated into our classes —that there is a new way for students to be able to create their own careers, to make money and to make a name for themselves,” said Ramona Pringle, an

assistant professor at the school who was at the event. “The real challenge is how do you get from more than 30 cents (from monetizing on videos) to making this into a career.”

To become certified, educators must pass an exam that tests proficiency, knowledge and training in these skills. The professors are in the process of completing their exams.

YouTube provides resources and tips to optimize views online, such as updating titles and thumbnails on videos so they remain relevant. The workshops, previously shared only with popular YouTubers, are now designed with educators and business people in mind.

The studio also provided an opportunity for them to tour the workspaces, compare their curriculums with those of professors from U.S. schools and collaborate with YouTubers.

Pringle said it’s possible they’ll develop a YouTube-specific course, but the lessons will be integrated into existing ones for now.

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