Bathhouse reaches out to students at Ryerson

In the age of dating apps like Grindr, a nearby gay bathhouse is trying to reach young people by advertising student discounts on posters across Ryerson’s campus. The poster, which shows a nearly-nude man reading a book, is an attempt by Steamworks Baths Toronto to target students and drum up conversation about the club. “Last year’s (advertisement) wasn’t as graphic,” says John Brodhagen, […]

by Daniel Morand· · News