Post Tagged with: "marketing"

Stranger Things season 2 posters: Courtesy of Netflix

Stranger things are happening on the TTC

A new advertising campaign is making Stranger Things fans on the TTC do a double take.

by Isabella Perrone· · Arts & Life, News, Off Campus
Big banks are using wholesome memes to attract millennials

Big banks are using wholesome memes to attract millennials

CIBC wants young people to put their money where the memes are.  

This month, the bank posted memes on their social media profiles created specifically with millennials in mind, according to a CIBC spokesperson.

by Morgan Bocknek· · Arts & Life
A student exchanges opinions on a television show, while watching said show. Ryerson researchers say are exploring this phenomenon, dubbed the "second screen experience."

‘Second screen experience’: Ryerson researchers delve into new social media phenomenon

It’s common knowledge that Twitter is one of the world’s leading platforms for exchanges of opinion. But recently, people have taken the social media behemoth to a whole new level by tweeting their reactions in real-time as they watch TV. The phenomenon, dubbed the ‘Second Screen Experience’, has become so widespread that experts have begun researching the television viewers who […]

by Lee Richardson· · News
Cheryl Hsu, Nicole Bazuin and Alexandra Hong are the creative trio behind Madeleine Co.

Living the dream: Entrepreneurship lets you be your own boss

Three artists took their knack for innovation and launched an entrepreneurial start-up called Madeleine Co. The company will be assisting with Ryerson University’s Creative Catalyst conference on art and social innovation, which will take place June 2015. Madeleine Co. is a creative agency that fuses art and design with integrated social marketing strategies. The co-founders collaborate with clients to create artistic […]

(Ryersonian file photo)

The unexpected success of Ryerson’s therapy dogs

First-year film studies student Kristen Romano would usually be at a coffee shop in between classes, but she’s happy to stay on campus today. Even though she could really use a break from school, she stands patiently in line outside the lower gym at Kerr Hall West. She’s excited to enter a gym full of cute, cuddly, therapy dogs she’s […]

by Jen Chae· · News, On Campus, Top stories
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