Post Tagged with: "marketing"

A student exchanges opinions on a television show, while watching said show. Ryerson researchers say are exploring this phenomenon, dubbed the "second screen experience."

‘Second screen experience’: Ryerson researchers delve into new social media phenomenon

It’s common knowledge that Twitter is one of the world’s leading platforms for exchanges of opinion. But recently, people have taken the social media behemoth to a whole new level by tweeting their reactions in real-time as they watch TV. The phenomenon, dubbed the ‘Second Screen Experience’, has become so widespread that experts have begun researching the television viewers who […]

by Lee Richardson· · News
Cheryl Hsu, Nicole Bazuin and Alexandra Hong are the creative trio behind Madeleine Co.

Living the dream: Entrepreneurship lets you be your own boss

Three artists took their knack for innovation and launched an entrepreneurial start-up called Madeleine Co. The company will be assisting with Ryerson University’s Creative Catalyst conference on art and social innovation, which will take place June 2015. Madeleine Co. is a creative agency that fuses art and design with integrated social marketing strategies. The co-founders collaborate with clients to create artistic […]

(Ryersonian file photo)

The unexpected success of Ryerson’s therapy dogs

First-year film studies student Kristen Romano would usually be at a coffee shop in between classes, but she’s happy to stay on campus today. Even though she could really use a break from school, she stands patiently in line outside the lower gym at Kerr Hall West. She’s excited to enter a gym full of cute, cuddly, therapy dogs she’s […]

by Jen Chae· · News, On Campus, Top stories
Strong marketing has had a profound effect on attendance at Rams home games.

Full house: Rams get A+ in marketing

By Erica Hucalak When you walk into the Mattamy Athletic Centre (MAC) for a men’s hockey game, you can’t miss the booming music, discounted beer, window wraps and posters of Rams’ players all over the building. But what’s not so apparent is that it’s all part of a carefully constructed strategy devised by Ryerson Athletics and Global Spectrum, the building […]

by Erica Huculak· · Business, Rams Athletics, Sports