The $5K RSU sign: Why the union bought it, where the money came from and what students think of it

The giant RSU sign outside the student centre's Gould Street entrance (Peter Goffin/Ryersonian Staff)

The giant RSU sign outside the student centre’s Gould Street entrance (Peter Goffin/Ryersonian Staff)

Ryerson students returning to campus this year may have noticed a conspicuous addition to the student centre. A giant sign spelling out “RSU” had been installed just outside the building’s Gould Street entrance over the summer.

In an interview with the Ryersonian, RSU vice-president of operations Obaid Ullah said the sign, which cost the students’ union approximately $5,000, was inspired by the now-iconic Toronto sign installed at Nathan Phillips Square for the Pan Am games this summer.

Click the photo below for our list of five things you could buy for the price of the RSU sign.

“We took a picture of the Toronto sign,” Ullah said. “And all the students there at the time were really excited about the sign … We thought it would be a cool idea to experiment and see how it goes to have an (RSU) sign.”

Ullah said the cost of the sign was covered by sponsorship money, paid to the RSU by local businesses who promoted themselves on campus during orientation week.

The sign is part of a larger, $25,000 rebranding effort undertaken by the RSU this year.

Ullah said the Union did not consult with students before purchasing the sign. “We just got the positive feedback that happened during the Pan Am games,” said the VP. “We got the most ever likes on that picture (of the Toronto sign) we ever got on our social media page.”

The photo, posted on Facebook July 10, currently has 195 likes, and one share.

A screen shot of the RSU facebook photo that led to the purchase of the sign.

A screen shot of the RSU facebook photo that led to the purchase of the sign.

But Ullah added that he has been excited to see students taking photos with the RSU sign

At midday on Wednesday, passersby on Gould Street were not as positive about the sign’s presence.

“Oh we’re so cool. We’re trying to be like Toronto now,” said one sarcastic student.

Other students commented that the sign would have meant more to them had it read “Ryerson” and not “RSU.”

One student said she had never seen the sign before but felt $5,000 was too much to spend on it.

Watch the Ryersonian TV video below for more student reaction to the RSU sign.

Leave a Reply

Your email address will not be published. Required fields are marked *

20 + 19 =

Read previous post:
The new RSU sign (Arthur White/Ryersonian Staff).
What you could buy for the price of the RSU sign

You know that giant RSU sign outside the student centre? We made a video about it. And wrote an article,...

Close