CR3ATE box art installation at the Ted Rogers School of Management. (Alisha Sawhney / Ryersonian Staff)
Four tall chalkboards popped up across campus Monday morning. Each tall chalkboard was an art installation with light bulbs activated by nearby movements asking, “Have any bright ideas?”
Named the CR3ATE Box, the installations are part of the Ted Rogers Management Conference’s new program calling student entrepreneurs to build on their business ideas.
The program invites 10 teams to attend a series of workshops designed to improve team dynamics, develop their ideas and compete against other businesses.
The winning team will get the chance to incubate at one of Ryerson’s Zone Learning Centres, which includes The Digital Media Zone, Centre for Urban Energy, Fashion Zone, Design Fabrication Zone and the Transmedia Zone.
The CR3ATE box design was fabricated in a Zone Learning Resource Centre by students.
The Bodhi Collective, steered by fourth-year economics student Linh Nguyen, is a student-led creative firm.
It uses art, design fabrication, science and technology to transform spaces to encourage positive behaviours.
“If we can make manipulations for our physical space, we can elicit specific behaviours,” says Nguyen. “Our umbrella philosophy is using space as change agents.”
When Nguyen and her team were approached for the project, they wanted to create an experiential way to interact with students.
Instead of the average poster, they wanted to create the “light bulb moment” that would encourage students to pursue their innovative ideas in a creative outlet.
The boxes will be set up at the Ted Rogers building, Rogers Communications Centre, George Vari Engineering and Computing Centre and the Library Building until Nov. 7.
Health enthusiast, movie junkie, foodie, technology-addict and reporter for the Ryersonian.
Hye-Jee graduated from the Ryerson School of Journalism in 2015.
