iNDiViDUALS is the in-house fashion studio by AMFI – Amsterdam Fashion Institute established in 2006. The studio is a collective of creative minds changing every season. iNDiViDUALS consults industry companies throughout all parts of their fashion businesses. This creates a continuing narrative, responding to the evolving zeitgeist. All tasks and responsibilities are run by Design, Management, and Branding students. Fusing these three departments makes for the successful formula that is iNDiViDUALS.

iNDiViDUALS is the initiative of AMFI - Amsterdam Fashion Institute and the Amsterdam University of Applied Sciences.



a fashion documentary by iNDiViDUALS STUDIO

As the local fashion market is facing major operational challenges due to COVID-19 iNDiViDUALS STUDIO identified critical vulnerabilities within sourcing and production for local business relying on B2B connections specifically. Based on these observations, iNDiViDUALS created a new value chain that offers an alternative approach to the business of fashion. Realising there is a lack of comprehensive review on the topic, iNDiViDUALS STUDIO put this approach to the test with a collaborative design process called: THE BUILD-UP. 


iNDiViDUALS STUDIO put their observations, conclusions and recommendations together in a fashion documentary that aims to inspire small and locally focused fashion businesses. With THE BUILD-UP, iNDiViDUALS STUDIO uncovers the potential of its pivotal statement: local sourcing & global sharing.


Download your copy of THE BUILD-UP insights now


Download your free copy of iNDiViDUALS STUDIO's latest report "THE BUILD-UP: How to apply local sourcing and global sharing to your business"



In order to come up with a complete array of experiments based on our build-up approach, iNDiViDUALS STUDIO developed a collection consisting of three sections designed to offer optimistic relief from the pandemic.

iNDiViDUALS decided to start with physical looks. The Iconic looks embody the concept like no other. These looks are an inspiration and a direct translation of the pivotal statement: ‘local sourcing & global sharing’.


As the team struggled with distance, they realised that the digital world was ever so relevant. Exploring collaborations through digital mediums was the emphasis for the Digital Iconic looks.

Embracing the build-up approach also means that action is key to change. The Blank Canvas styles strive to motivate the community to act along with iNDiViDUALS STUDIO.

Iconic Looks


Digital Iconic looks

Blank Canvas looks



iNDiViDUALS STUDIO believes in cooperation and co-creations.

We are very interested in other parties to inspire our new narrative.

Feel free to contact us.


Mauritskade 11

1091 GC Amsterdam

The Netherlands


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